Braun reissues a Dieter Rams classic watch

Back in 1978, Braun released the DW30 digital watch designed by Dieter Rams and Dietrich Lubs. The watch was in production for 3 years with a total of 8500 units produced, thus making it quite a collector’s item. The new watch has a stainless steel face, with scratch resistant mineral glass to protect the digital face, which can be lit up with a touch of orange (the original light was white) when the lights go out. Some other minor updates is a slightly larger logo and the loss of the black rim around the LCD.

Purchase from Braun for $250.