I have collecting Braun for several years, so I was ecstatic when I heard there was an exhibition coming to SFMOMA. Upon entering, I immediately embarrassed my wife (which I love to do) by bowing to the TG60 Wall Combo stereo. There were many items I had need seen before, including a tape deck suitcase. There were many truly inspiring quotes from a man with an amazing body of work.
Rams’ Ten Principles of “Good Design”
Good Design Is Innovative — The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself.
Good Design Makes a Product Useful — A product is bought to be used. It has to satisfy certain criteria, not only functional but also psychological and aesthetic. Good design emphasizes the usefulness of a product while disregarding anything that could possibly detract from it.
Good Design Is Aesthetic — The aesthetic quality of a product is integral to its usefulness because products are used every day and have an effect on people and their well-being. Only well-executed objects can be beautiful.
Good Design Makes A Product Understandable — It clarifies the product’s structure. Better still, it can make the product clearly express its function by making use of the user’s intuition. At best, it is self-explanatory.
Good Design Is Unobtrusive — Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.
Good Design Is Honest — It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept
Good Design Is Long-lasting — It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society.
Good Design Is Thorough Down to the Last Detail — Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.
Good Design Is Environmentally Friendly — Design makes an important contribution to the preservation of the environment. It conserves resources and minimises physical and visual pollution throughout the lifecycle of the product.
Good Design Is as Little Design as Possible — Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.
San Francisco Museum of Modern Art
About Future Forms
- MOMA reissues the Aurora ClockOctober 22, 2017 - 12:01 am
The classic mid-century clock gets an update with a broader spectrum of colors and a lower voltage LED backlight that adjusts to the brightness in the room. The original version had problems with the heat from the lamp melting the colored lens. Unfortunately, this upgrade comes with a hefty high price tag of $699. Buy from MOMA.
- Ultravox reissues Quadrifolio?May 22, 2017 - 12:24 am
The Quadrifolio by Ultravox is a much sought after radio from the late 60s. Mario Bellini designed this classic but it appears someone is producing a cheap imitation. I’m not sure how this radio is not protected by patents but I’ve seen a couple people trying to sell these as the original on Etsy. Be warned, […]
- Bone conduction is back.April 18, 2017 - 8:56 pm
It looks like a new concept in headphones is here – or is it? The idea of a headband that passed vibrations through your bones was mentioned in a previous post about the Bone Fone. It was a flop. However, design and storytelling has improved greatly since the 80s. I wonder if consumers will be […]
- Panasonic commercial from 1975April 20, 2016 - 12:19 am
- Mini Organ CollectionApril 19, 2016 - 10:58 pm
Check out Eric Schneider’s collection of vintage keyboards and electronic toys. He even published a book back in 2010 that you can purchase at Amazon. I like to stock a few of these gadgets, namely the Panasonic Do-Re-Mi, Panasonic R-1088, and the Casio VL-1. This is the first museum of lost organs, damned keyboards, childish synthesizers, dusty voice […]